Privacy Policy

Lazy Dog Pizza Co.

Last Updated: October 16, 2026

Lazy Dog Pizza Co. (“Lazy Dog Pizza,” “we,” “us,” or “our”) values your privacy. We are committed to being transparent about how we collect, use, store, and share information when you visit our website, place an order, request catering, interact with our advertising, or communicate with our restaurant.

This Privacy Policy describes our practices concerning personal information collected through our websites, online services, restaurant operations, and customer communications.

By using our services, you acknowledge the practices described in this policy. Where required by law, we will request your consent separately.

1. Information We Collect

We may collect the following categories of information.

Personal and Contact Information

When you place an order, request catering, complete a form, join a mailing list, or communicate with us, we may collect:

First and last name
Email address
Telephone number
Mailing or billing address
Company or organization name
Preferred method of communication
Information you voluntarily provide in messages or inquiries

Restaurant Orders and Purchase History

Through our restaurant operations and point-of-sale systems, we may collect:

Order dates and times
Items purchased
Order totals, taxes, tips, discounts, and refunds
Ordering frequency and purchase history
Loyalty or promotional activity
Payment status and transaction references
Information necessary to provide customer service

Payment processing is generally handled by third-party payment providers. We do not intentionally collect complete payment-card numbers through our catering inquiry forms or customer relationship management system.

Catering and Event Information

When you inquire about catering or events, we may collect:

Event date and time
Event type
Estimated guest count
Event location
Organization or business name
Catering preferences
Special requests and other details you provide

We use this information to prepare catering proposals, coordinate events, respond to questions, and provide requested services.

Please avoid including sensitive personal information in open-text fields unless necessary.

Automatically Collected Website Information

When you visit our website, certain information may be collected through cookies, pixels, tracking scripts, and similar technologies, including:

IP address
Browser and device type
Operating system
Pages visited
Referral sources
Dates and times of website activity
Interactions with website links, forms, and advertisements
Cookie identifiers and similar online identifiers
General geographic information inferred from technical data

Some of this information may be associated with a customer record when you identify yourself, such as by submitting a form, subject to applicable settings and privacy preferences.

2. How We Use Your Information

We may use the information we collect to:

Process and fulfill restaurant orders
Respond to catering and event inquiries
Prepare estimates, proposals, and invoices
Communicate about orders and upcoming events
Maintain accurate customer and transaction records
Provide customer support
Understand customer preferences and purchasing patterns
Improve our menus, services, and customer experience
Analyze website performance
Measure advertising effectiveness
Deliver relevant advertising where permitted
Send promotional communications when permitted by law and your communication preferences
Prevent fraud, protect our systems, and meet legal obligations

We may combine information from different interactions with our restaurant to maintain a more complete customer service record.

3. Toast Point-of-Sale and Online Ordering

Lazy Dog Pizza uses Toast and associated services to support restaurant operations, including ordering, transactions, payment processing, and related customer records.

Information generated through Toast may be transferred to our customer relationship management system to support customer service, purchase-history reporting, operational analysis, and legitimate business activities.

Our use of this information is subject to applicable law and customer communication preferences.

Toast maintains its own privacy practices and policies for information it processes through its services.

For more information, visit https://pos.toasttab.com/privacy.

4. HubSpot Customer Relationship Management and Website Tracking

We use HubSpot to manage customer and business relationships, catering inquiries, website forms, and certain customer activity and purchase-history information.

Depending on how you interact with our services, information stored in HubSpot may include:

Contact information
Catering requests
Communications and follow-up activities
Restaurant order history
Customer classifications and purchasing metrics
Website form submissions
Website activity and tracking information

We also use HubSpot tracking technologies to understand how visitors interact with our websites.

HubSpot tracking may collect information such as IP addresses, page views, timestamps, session information, and online identifiers, depending on our configuration and your cookie preferences.

HubSpot’s privacy information is available at https://legal.hubspot.com/privacy-policy.

5. Meta Pixel, Facebook, and Instagram Advertising

Our websites may use the Meta Pixel (formerly Facebook Pixel) and related Meta business tools.

These technologies help us:

Understand how visitors interact with our website
Measure advertising performance
Measure actions taken after viewing or clicking advertisements
Build or reach relevant advertising audiences where permitted
Improve the effectiveness of Facebook and Instagram advertising

Depending on our implementation and your privacy choices, Meta may receive information such as:

Pages visited
Website interactions
Browser and device information
IP address
Advertising or cookie identifiers
Events associated with website activity, including certain form or conversion events

Meta may use information received through its business tools in accordance with its own policies and applicable settings.

We do not intend to transmit payment-card numbers or sensitive information entered into catering notes through advertising pixels.

Meta’s privacy information is available at https://www.facebook.com/privacy/policy/.

You may manage certain advertising preferences through your Facebook or Instagram account settings.

6. Cookies and Similar Tracking Technologies

Our websites may use cookies and similar technologies for the following purposes:

Essential Cookies

These support basic website functionality, security, forms, and other necessary services.

Analytics Cookies

These help us understand website traffic, visitor interactions, and the performance of our pages.

Advertising Cookies and Pixels

These help measure advertising campaigns and may support personalized advertising through platforms such as Meta.

Preference Cookies

These may remember visitor settings and choices.

Some tracking technologies are provided by third parties, including HubSpot and Meta.

Where required by applicable law, we will obtain consent before activating nonessential tracking technologies.

You can control cookies through your browser settings and any cookie-preference controls made available on our website.

Disabling certain cookies may affect website features or our ability to measure site performance.

7. Email Marketing and Promotional Communications

We may offer customers the opportunity to receive updates about:

Restaurant promotions
Special offers
Catering services
Events
New menu items
Loyalty programs and other restaurant news

We send promotional email communications only where permitted by applicable law and relevant customer preferences.

Where marketing consent is requested, declining that consent will not prevent you from submitting a catering inquiry or purchasing restaurant products.

You may unsubscribe from marketing emails using the unsubscribe link included in those messages or by contacting us.

Unsubscribing from promotional communications does not prevent us from sending transactional or service-related messages about orders, catering inquiries, or other requested services.

8. Text Messages and Telephone Communications

If you provide your telephone number, we may use it to contact you regarding an order, catering request, or other service you requested.

We will not treat submission of a catering inquiry as automatic consent to receive promotional text messages.

If we offer promotional SMS programs, we will obtain any consent required by applicable law and provide appropriate opt-out instructions.

Message and data rates may apply to text messaging services.

9. When We Share Information

We may share information with trusted third parties when reasonably necessary to operate our restaurant and provide services.

These may include:

Toast and payment-processing providers
HubSpot and related CRM service providers
Website hosting and technical service providers
Advertising and analytics platforms, including Meta
Email and communication providers
Professional advisers and service providers
Government authorities or other parties when required by law

We may also disclose information when necessary to protect our legal rights, investigate fraud, or address security concerns.

Advertising and analytics technologies may involve disclosures of online activity or identifiers to third-party platforms. Depending on applicable privacy laws, certain disclosures may qualify as sharing for targeted advertising, even when no money is exchanged.

We do not authorize service providers to use customer information for unrelated purposes beyond their applicable agreements, permissions, and lawful independent activities.

10. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Withdraw consent where processing relies on consent
Unsubscribe from promotional communications
Opt out of certain targeted advertising or data-sharing activities
Request information about our privacy practices

Some requests may be subject to legal exceptions, including obligations relating to accounting, transaction records, fraud prevention, and other legitimate retention requirements.

We may need to verify your identity before processing certain requests.

To submit a privacy request, contact us using the information in Section 16.

You can also adjust browser cookie settings and applicable privacy controls on Meta’s platforms.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including:

Providing restaurant and catering services
Maintaining transaction and accounting records
Responding to customer inquiries
Managing business relationships
Meeting legal and tax requirements
Maintaining security and preventing fraud

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer needed, we will take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable obligations and available systems.

12. Data Security

We use reasonable administrative, organizational, and technical measures intended to protect the information in our possession against unauthorized access, alteration, disclosure, or loss.

These measures may include access controls, restricted account permissions, and protections provided by our technology vendors.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Children’s Privacy

Our websites and catering inquiry forms are intended for a general audience and are not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13 through these services without appropriate authorization.

If you believe a child has provided personal information improperly, please contact us so that we can review the request and take appropriate action.

14. Third-Party Websites and Services

Our website may contain links to third-party services, including online ordering platforms, social media websites, payment providers, or other external websites.

These services maintain their own privacy policies and data practices.

We encourage you to review those policies when using third-party services.

This Privacy Policy does not govern third-party websites or services that we do not control.

15. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our technology, restaurant operations, legal obligations, or information practices.

When we make changes, we will update the Last Updated date at the top of this page.

Material changes will be communicated when required by applicable law.

16. Contact Us

For questions about this Privacy Policy, privacy requests, or concerns about how your information is handled, please contact:

Lazy Dog Pizza Co.

534 N Main St

Frankenmuth, MI 48734

Phone: (989) 262-4242

Website: https://lazydogpizza.com

We will review privacy requests and respond as required by applicable law.